Often news media are more concerned with ratings than they are with covering diverse, perspectives or the context around issues related to police violence and the surrounding social condition. Mass media has become the most popular medium of mass education, reports of racial violence are often skewed, reinforcing negative stereotypes familiar with viewers, preventing critical understandings necessary to understand the US racial divide. The media fails to accurately represent the ‘normality’ of police violence in communities of color, perpetuating violent and harmful stereotypes of Black people through negative media portrayals. This sort of coverage contributes to the ability of police to avoid accountability. Since media is often owned by corporate chains with significant numbers of newspapers, magazines, television, publishing, and films at their disposal, a few executive shape public perception and opinions about issues that should be decided by the people. In terms of police violence, since African Americans are portrayed as criminal, many media consumers believe it is acceptable to use violent force against them. The repetitious nature of media portrayals of violence against African Americans can cause people to tune out. Those directly impacted by police violence can be re-traumatized by seeing constant images of people killed or brutalized by law enforcement. Truth Teller Armani Brown said, “Every time people die it feels like it happens all over again…”